How to convince an "Old Timer" about the importance of digital marketing?

      How to convince an "Old Timer" about the importance of digital marketing?

      hii,
      My friend’s dad is partners of a huge import agricultural company. They are in the business importing millions of dollars worth of produce every year. NOT in the US. However, they haven’t been doing well. They have a badly designed website, but no other digital presence. No SEO. No Blog. No Social Media. No LinkedIn. Nothing. Heck, if you type the brand’s name, NOTHING even pops up in google. They could be fake for all that matters. Their excuse is that they are in the “agriculture B2B business” so they dont need it.Now, while I am no big agency, I am comfortable in what I know about branding and digital marketing. I am constantly reading and practicing. Also, with a bigger budget, I can outsource to better talent.

      Thanks!

      I didn't find the right solution from the Internet.

      References: https://forums.digitalpoint.com/threads/how-to-convince-an-old-timer-about-the-importance-of-digital-marketing.2819131/


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